What Clients Say About Us

"Richard Burger's knowledge of China media resulted in a PR plan yielding a steady stream of positive coverage in China. Richard's full-day media training program is a crash course in clear thinking. The lessons and skills he teaches will improve not just your media work , it will improve every presentation, every speech, every verbal communication you make. It’s the best investment we have ever made in our people.”

Bob Rogers
Founder and CEO,
BRC Imagination Arts

"Richard told me he could media train all of my client’s executives, localize all their materials for the China market and win them an ongoing stream of media coverage in China, and that is exactly what he did. His media training is thorough and fun, and full of insight into what clients need to do to work successfully with the media in China, both domestic reporters and foreign correspondents. My client absolutely loved it and signed Richard on to do even more projects."

Kristen Collins,
Principal, KMC Communications

“As someone who worked closely with Richard at the Global Times in Beijing for nearly one year, I heartily recommend him for his superb writing skills and professional acumen. He is a team player, detail oriented, highly experienced and knowledgeable about both journalism and effective public relations and what it takes to get your message across whether it's in Beijing or Boston.”

Justin Mitchell,
Editor,
Global Times, Beijing

“For two years in 2007 and 2008, I worked with Richard and his team on a day-to-day basis on the ground of Beijing, China, on Lenovo's international PR/Communications campaigns under its high-profile 2008 Beijing Olympic TOP Sponsorship Program. The PR/communications campaigns yielded high ROI as well as several regional and global awards. Richard is a very trustable, professional and savvy advisor and executor with consummate expertise in writing, media relations, and issues management. I enjoyed the experience of working with him because of the results generated as well as the rapport.”

Anthony Feng,
Sr. Manager, International Communications & Olympic Marketing,
Lenovo

"As Senior Vice President at Ketchum, Richard was the point person in Beijing for the global PR campaign promoting Lenovo's 2008 Olympic sponsorship. In that capacity, he media trained and coached Lenovo spokespeople and was also the chief writer of Olympic-related press materials. He set up and facilitated scores of interviews and often worked on-site with the Lenovo team, both at their Beijing headquarters and the Olympic Green. Lenovo's executives were consistently delighted with Richard's professionalism and deep understanding of the China media scene."

Bob Page,
former Program Director, Corporate Communications
Lenovo

"Richard is an accomplished media trainer with vast China experience. He has a wide range of interests and experience and thus can tackle many topics and tasks in communications. In addition, he is the most gifted English language copywriter I have worked with."

Marianne Friese
Founder Marianne Friese Consulting,
former Managing Director, Ketchum Public Relations (Beijing office)